Month: June 2021

Grey is people with facial anxiety, and blue is KOL.

1: What is your definition of beauty?

2: Do you think there is a standard for beauty? What is it?

3:When do you generally feel intense social appearance anxiety?

4: How do you regulate yourself to get rid of or reduce appearance anxiety?

5: What kind of role do you think KOL plays？Positive or Negative?

6: What do you think KOL can do to help people with appearance anxiety?

https://www.bilibili.com/video/BV1eq4y1L7jB

My previous experience working in the media industry made me realize that major key opinion leaders on social media promote specific products by posting lots of content about the definition of beauty, thus making more people feel appearance anxiety. For example, when they are advertising the cleaning effect of some kind of cleansing product, they will say that their skin becomes delicate and without pores after using the product. However, in my observation, some of the key opinion leaders are also facing appearance anxiety, and I can use their influence on social media to lead people to realize that there is no standard of beauty. In addition, Cloe has also suffered from social appearance anxiety before, but now she has become confident about her appearance. So I think she will have a lot to share with people. So I invite her to make a video on the topic of social appearance anxiety to encourage people.

After the video was released, the whole network has received a total of 500,000 views and received feedback from more than 500 comments. In the comments, many people shared their stories about how they deal with social appearance anxiety. And I’ve gotten a lot of feedback that this video has given them a lot of support and confidence to fight against social appearance anxiety.

I will post these feedbacks later.

I plan to design a natural filter based on this activity. I hope this will help people realize that they don’t need to worry about changing their looks to apply some beauty filters.

I’m going to send this filter to people who are participating in the event, and I hope it will encourage them in the future to accept themselves for who they are and not be affected by other external events

I decided to keep the whole event down to five groups, ten people. In addition to the one-on-one chat room, I was also considering whether it would be possible for everyone to participate in an event, but it’s difficult to organize a meeting now due to the different geographical locations.

So I was thinking about whether I could create a message board after the chat room activity. Everyone can share their feelings about participating in this activity. Or share your new thoughts on the topic.

I’ve been working on my online chat room for the past few weeks, and so far I’ve invited two pairs of members, two KOLs, and two people with appearance anxiety.

In the beginning, the problem that bothered me for a long time was choosing which APP to chat on because I wanted to invite people from different countries and different cultural backgrounds to chat to make sure that the data had global significance. However, people in different countries are used to different social software, so I can only carry out this process through different chat software. At present, I mainly choose two software, one is Instagram and the other is WeChat.

The second question also came about how to ensure the smooth progress of the whole chat process. When the first chat room was held, I chose to participate in the whole process, so I set up a chat room for three people. But I find it hard for both parties to communicate naturally, to discuss their problems in depth, So when the second chat started, I chose to set up a chat room for two people, and I asked both parties that I wanted to see the transcript of the chat.