KOL: Angelene,
Rena
Angelene: What is your definition of beauty? When will you feel intense facial anxiety?
Rena: From my point of view, the definition of beauty is to be comfortable with yourself.
I think the anxiety is generally in a big environment. For example, when I went skiing before, the girls were all Internet celebrities and they all looked the same. I wonder if this is a standard of beauty?
But when I come out from there and come back to life, I think it’s okay. I’ll still be myself.
As long as I don’t put myself in that very stressful environment, I think it’s ok.
Angelene: Does that mean that your appearance anxiety comes from the environment? For example, when you are in an environment with many beautiful women, there is a kind of pressure?
Rena: I don’t think I will have pressure around natural beauties, but you will feel that you can change and become as beautiful as they are when facing artificial beauties.
Angelene: So what do you think of KOL ? Because we will post a lot of content about beauty or recommend you some beauty products. Does this put pressure on you too?
Rena: Sometimes
Because this is a feeling that guides everyone to work hard to be beautiful.
But my view of KOL is that they want to make money first.
Angelene: How do you adjust your anxiety now?
Rena: I think it’s weight loss, fitness, and makeup
I think it will relieve anxiety after fitness.
Angelene: I agree! I think fitness will positively affect people’s life state because it seems to be an attitude to life.
Rena: Yes, the deep level of anxiety is still negative
Angelene: It is this kind of life attitude that will make you satisfied with your life and state, including your appearance.
Angelene: Have you ever been overeating? For a while, I have been overeating when I am particularly anxious about my appearance, and then I deliberately skip meals to lose weight
Rena: I have had it too, but I think binge eating is a manifestation of escapism.
I don’t think it can solve any problems. This is back to the attitude of negatively dealing with the problem. I sometimes think that people with anxious looks must be the audience of kol, and kol is the product of anxiety
But there are still some kols doing content, good content to inspire people.
Angelene: As a KOL, I will also see many followers commenting below that they are anxious about their appearance. But what do you think, as a person watching these content, do you think we can help you?
Rena: I hope your content can guide us and encourage us to be more authentic
Angelene: Uh uh understand
But as a KOL, when we face brand promotion, we often use exaggerated descriptions to help the brand gain people’s recognition. Do you think this will affect your choice? Or do you think how to promote it to avoid making followers feel anxious about their appearance?
Rena: Many advertisements are now obvious, we already have this distinguishing ability.
I think it’s a good way to mark this as an advertisement
Angelene: Haha understand because we are also very troubled with this problem because this is the value of our career survival.
At the same time, I will also guide everyone in the right direction for their own beauty in my future content.




